Strategies to Increasing Locally-Generated Revenue from Hotel Taxes in Padang City

One of Padang City's sources local revenue is hotel taxes. This study aims to analyze the potential tax and factors that influence revenue, as well formulate strategies increasing in city Padang. The primary data collection used a purposive sampling technique, while Slovin method was determine 60 samples reveal average rates. analytical analysis calculations, multiple linear regression, SWOT QSPM matrix. results show for taxes can be optimized amount Rp 17,6 billion 35,9 billion. Factors affect revenues City are occupancy rates number rooms. implemented socialize information about importance obligations regionally registered unregistered taxpayers service providers.